I'd like to think that branding is extremely important in a business. However, I think the value of branding varies depending on the area of business you're in. Like, a social network is going to rely more on branding than a small paper sales company.
Definitely depends on the product but any company doing business on the internet should have some kind of decent branding. A mom and pop shop you might see every once in a while on your way to a friend's place but with the internet being so vast a company needs something to stick inside peoples heads.
Seeking full-time roles, but also open to contract work (FT/PT).