Hard to really see what the microwaves are doing, though.
Ideally I suppose you'd want to film it with the array in various z-positions from the rear to the front, then composite all the versions together, perhaps with each version given a color overlay 'in post' to keep them distinct. Probably want to disable the microwave's interior light, and have the microwaved bulbs be the only source of light.
It seems like creativity is a state of loose association while execution is pure hustle. Startup founders have a unique ability to tap into both worlds when necessary, maybe even simultaneously!
I also write down the ideas I have, because crazy ideas are easily forgotten. I think they're generated by temporary surprise connections made by the brain.
I also find that certain locations are more likely to give me better ideas than others. I get good creative ideas staring out the window, taking naps, or taking a shower; definitely away from the computer.
While I like the idea of your site, I think the minimalist approach of Reviews in Haiku is ideal for micro-reviews. I was a little distracted by everything on your site.