Most people don’t avoid programming because it’s too hard. They avoid it because they don’t identify as technical. Just like math many people who could be decent at it still recoil from it. It’s not capability, it’s identity and preference. Humans aren’t fundamentally logical thinkers, we’re storytelling creatures who occasionally use logic to justify what we already feel.
This is great news for me. I am already moving there on international experience Canada program and wanted to work on my ideas and since Canada have similar market as us, I could test my idea if it holds and take it to next level. Location really matters, if you are living in small country with small population speaking unique language and the general population is conservative consumer then you will see why location matters.