You know what, I think you might be onto something here!

That would instantly make things less show-off and just generally motivating.

I could keep the 'apparel for entrepreneurs' within the brand, just not plaster it all over the front of the tees.

Just to follow up. Perhaps a design more like this - http://i.imgur.com/Hv2I9m6.jpg ?

Hey Andrew. Thank you for your comment (you put that very politely which I'm grateful for :D).

What specifically turned you off? The site branding, tee designs, the idea of apparel for entrepreneurs?

There is certainly some room to improve all this and narrow down the focus.

I've basically just printed stuff I want to wear (so I don't have to think about what I wear to the office for the next few years).

It just seems strange for someone to purchase this unless they are actually a successful business founder (or else they look like a wannabe).

But I don't really feel successful business people should be bragging about how much better they are than anyone else on a T-Shirt.

Don't take it as a personal insult - my culture is probably different to yours. I'm not your target audience anyway.

Mmm perhaps you're right, they might be a little show-off.

Maybe the middle ground here would be making them less flashy and focused more to the aspiring founder.

Thank you for the feedback :).

Don't take one persons word too strongly. Also, I really like everything about your website and if I had a product, I'd be happy with a site like yours.