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We've had "$0.99" buttons in iTunes and app stores for years so there's nothing foreign about pressing a button to pay for something. I'm usually pretty quick to gamble on small amounts. My "decision energy" will be reserved for things like the Mac App Store when the software is asking $79.99.

Similarly, App Stores have decided that a good way to handle payment logistics is to take a cut of the sell price. In theory, Mozilla and others could offer a service that essentially says "let us deal with Visa and Mastercard; register your blog with us and we'll give you 70% of the revenue from people visiting your site". Like a lot of security solutions, someone has to be trusted eventually; we obviously have to assume browser makers are on our side and being honest. That's already implied anyway; for instance, we assume browsers aren't secretly retransmitting web pages after authentication and decryption have opened up the data.

As far as piracy, I'm not saying that disabling Copy to the clipboard, etc. is sufficient by itself. Heck, to extend the App Store example, entire apps are still being ripped off and resold by 3rd parties for real money today. I'm only saying that a payment solution can't ignore the authenticity problem. Even so, at some point it's up to consumers on the web, just as it is for other merchandise. Does your web site look shady? Does the guy on the street selling you a "genuine" fancy watch seem trustworthy?



Actually the $0.99 hasn't been a successful business model. Consider that a majority of paid apps and songs cost less than a cup of shitty coffee, yet free apps filled with ads or free games that are pay-to-win are way more popular. You can't tell me that those people don't have the average price of an app or song to spare. Or that there aren't paid apps or songs that don't deserve the price that's being asked for the value provided.

Back to music, this is why subscription services are taking off. I personally don't like it, as I like to own my DRM-free purchased music forever, but you can't deny the increasing popularity of Spotify, Rhapsody, Google Play, Apple Music, etc. It's because you stop thinking about dimes and nickels, you just pay a fixed monthly sum and after that it's an all you can eat buffet.




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