The key difference is, again, space vs. orbit, i.e. 4). 100km vertical hop is not meaningful for lowering costs of spaceflight. Comparable feats have been done before, as pointed out multiple times in this subthread. You can't just take New Shepard and use it as a first-stage booster; it's a rocket designed for the very easiest component of spaceflight, i.e. going high, and completely unsuitable for putting anything in orbit - which means going very very fast horizontally. OTOH, SpaceX landed an actual booster - a much bigger rocket designed to put payload into orbit - which again, means going very very fast horizontally, and then having to reverse that flight and navigate to a proper landing site. What SpaceX did impacts spaceflight significantly. What Bezos did (and SpaceX before him, and others before them) does not.