I have zero data to back this up, but I would say that this will damage you more than help.
If even a smallish percentage of key athletes/celebs/whatevers move exclusively to Instagram or something else, it would seriously disrupt Twitter. IG would love that, in fact.
Plus, how many people with over 10k actual followers are there really? Is $120/year times that number really going to make a difference for the business? Seems cheap and risky simultaneously.
It will be interesting to pull out some numbers here to see how the model looks. Is there a way to find out how many people have more than 10k followers? Politicians and celebs are getting access to their fans and followers. I think that kind of access should not be free especially when celebs are promoting their apps, music, etc.
If even a smallish percentage of key athletes/celebs/whatevers move exclusively to Instagram or something else, it would seriously disrupt Twitter. IG would love that, in fact.
Plus, how many people with over 10k actual followers are there really? Is $120/year times that number really going to make a difference for the business? Seems cheap and risky simultaneously.