Positively? the job listing tells me what I want to know in order to determine whether I want to find out more about the position (what am I doing, what tools do they provide, who am I working for, where are they located?)
Negatively? Evasiveness ("one of the leading X"), attempting to impress me with things I don't care about or am likely to consider negative ("a Fortune 500 company," "one of the largest Visual Basic code bases in the industry"), signs of buzzword bingo or technical incompetence ("must have significant experience in PERL, Python, PHP, HTML, CSS, Javascript, Java, ASP, C#, ColdFusion", "must have 10+ years of experience with Windows XP"), signs that the accounting department and glossy magazines are choosing technologies (any mention of ColdFusion or Dreamweaver).
Yeah, the latter list is much longer. It's a lot easier to do things wrong than to do them right.
Negatively? Evasiveness ("one of the leading X"), attempting to impress me with things I don't care about or am likely to consider negative ("a Fortune 500 company," "one of the largest Visual Basic code bases in the industry"), signs of buzzword bingo or technical incompetence ("must have significant experience in PERL, Python, PHP, HTML, CSS, Javascript, Java, ASP, C#, ColdFusion", "must have 10+ years of experience with Windows XP"), signs that the accounting department and glossy magazines are choosing technologies (any mention of ColdFusion or Dreamweaver).
Yeah, the latter list is much longer. It's a lot easier to do things wrong than to do them right.