How is this the lowest common denominator? I'd say "Shackleton" or "Falcon" are lowest common denominators. They're basic ones that nearly everyone can accept. Isn't that the definition of lowest common denominator when it comes to people?

What's wrong with a comedy name? Google managed OK being called Google. DuckDuckGo isn't doing too badly either. But SpoonRocket recently shut down, so I guess it doesn't guarantee success.