We recently launched a service that might enhance those earnings a bit. It's tipjoy.com, a micropayment tipping system. Users tip stuff they love online.
Smaller sites will benefit disproportionately, because their fan base is probably more dedicated. So the "tip through rates" should be better. We'll see soon.
Alternatively, getting more targeted ads should help. If you know what your users like to see, it can be great. As Ads increase in relevance they approach content.
Some initial data: 1085 tips totaling $749.73. Who knows how much will be paid. 90%? 10%?
We're had around 15500 page views, not counting the buttons on third party sites like techcrunch for the first 2 days. I'll need to look at the logs for that.
Techcrunch earned around $70 per their post on tipjoy (so far), and that is raw conversion rate there. If more people had tipjoy accounts, the rate should be higher. Then again, people tipped to experiment and help our launch. Lots of factors here.
$70 per blog post isn't too bad at all, though they are a huge site.
Smaller sites will benefit disproportionately, because their fan base is probably more dedicated. So the "tip through rates" should be better. We'll see soon.
Alternatively, getting more targeted ads should help. If you know what your users like to see, it can be great. As Ads increase in relevance they approach content.