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Good deal, amazing it sold as much given how bland the cover is.

I expect they already have an audience and a reputation and didn't have to deal with getting noticed on a store shelf.



This is the key, $20K in two weeks after spending 2 years posting good content every day.


Fancy typeface. Grid layout. Purple. Bunch of stats and info about the contents. It's not that bland. And seems to be their aesthetic: minimalist.




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