I can relate to this article, but he's missing something. If you're building something people want, selling software over the internet can be figured out, and you can find developers to make it.
The first thing start ups should do is show evidence that people want what you are offering. Afterwards, figure out if the cost of customer acquisition < price they will pay (or advertising or whatever). Then you have a good business idea.
Viaweb, for instance, let businesses get a web presence easily at a price they could afford. The advertising cost to get new customers was lower than their price and cost of the product, so they were profitable.
The first thing start ups should do is show evidence that people want what you are offering. Afterwards, figure out if the cost of customer acquisition < price they will pay (or advertising or whatever). Then you have a good business idea.
Viaweb, for instance, let businesses get a web presence easily at a price they could afford. The advertising cost to get new customers was lower than their price and cost of the product, so they were profitable.