I believe you are agreeing with me... Apple does a damn-good job of design -- applied correctly. Their stodgy contemporaries' poor imitation is the problem. (Eg. Honeywell -vs- Nest)
Yeah... because Honeywell produced a product that everyone was talking about with their friends and family? Nope. They've been sitting in a dominant market position for decades without any real innovation. Innovator came along and produced a great product; Honeywell went into full patent troll mode.