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A nibble of data for you:

I'm getting between 1800 and 2600 page-views per month, eyeballed [mean] average 2100 on my blog. I just decided before Christmas to drop Amazon ads. Amazon made me something like 80p [~1USD, ~1EUR] last year, for the whole year.

Google Adsense made me about £80 [100USD, 94EUR] for the same period. Which pays for the hosting and may be a meal for the family, or a piece of computer equipment but nothing else.

I basically do nothing to optimise my advertising, I just stick it on there and forget it. Occasionally I've mentioned a product in the blog but never had anything significant in return. Google has the best position (top-right sidebar), Amazon had the most impressions (repeated automatically in the sidebar down the page IIRC, I have ublock!).



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