I don't see any merit in your attack. I don't see how the author is self-important, I don't agree that being self-important is objectively bad, I don't believe being high-monitor is objectively bad, I don't believe that profit-driven individuals are bad, and I don't agree that being profit-driven automatically makes you contribute to "what's wrong with society."
Can you expand on your argument, since you clearly feel strongly enough about the article to get emotional about it?