> Ads are definitely a huge problem, but it seems they are at least equally, perhaps even less of a contributor to bloat than the tons of off-the-shelf Javascript frameworks/libraries major websites throw in to perform analytics
If you look at how this works out when you reload such a page just once, you'll see that you're wrong. The frameworks are heavy, but they are cached and typically only contribute to parsing delays etc., but ads load every time you visit the page and often the JS involved isn't cached, nor minified/gzipped.
Try a "repeat view" with webpagetest.org, for example.
If you look at how this works out when you reload such a page just once, you'll see that you're wrong. The frameworks are heavy, but they are cached and typically only contribute to parsing delays etc., but ads load every time you visit the page and often the JS involved isn't cached, nor minified/gzipped.
Try a "repeat view" with webpagetest.org, for example.