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The flipside is many expenses are discretionary. Your $120 a month iPhone bill? Cable TV? You can choose to say no to either.

But consumerism encourages people to max bulls to the ceiling.



This is a valid point but it is worth pointing out that in this specific case most Homejoy cleaners were making $11-13/hour working usually 4-6 billable hours a day in big cities and as such could not afford $100+ a month for wireless or cable.




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