It would be impossible for Facebook to move into this space. The average Facebook user has 130 friends and the way lists has been implemented is flawed. Facebook is also focused on their effort to take over the web and making things more public and open, so they are not inclined to focus on making things more private.
When we conceived Treehouse, we didn't say "let's create something super innovative and blow the world away", we asked "what if you could see a simple stream of your friend's mobile photos". We then decided to make a prototype and test it with a group of < 50 people. The results were astounding. People used it feverishly, and we're seeing the same exact behavior from our new users since the app has been in the store. Our user activity is growing extremely rapidly and engagement is through the roof.
It's not about innovation, it's about taking what is so blatantly obvious and making it possible. It's about addressing what people want. There's no good way to easily share photos that you take with your phone with the people that matter to you in a more intimate context.
Twitter was also a subset of a single Facebook feature.
Are you doing anything to incentivize adoption besides feature set? I see two problems here:
-Not everyone has iPhones
-People are complacent with their current social networks, if not overwhelmed.
I don't have an iPhone, so I can't check it out but doesn't it work with any social networks users might be a member of? Just using Facebook/Twitter for member profiles and Treehouse just keeping track of who you give access to within Treehouse?
Right now it works off of your contacts in your phone, but we're adding more ways to find and invite your friends like Facebook, GMail, etc. Your close friends are most likely already in another social network, and since they're open, it should be easy to cultivate that data.
We will expand beyond iPhone to every platform as quickly as we can within reason. On that note, we're hiring! http://gotreehouse.com/jobs
One of our biggest challenges will be how to fuel adoption and overcome the initial hump. We know it will take time but we are very confident in what we're building, and we'll keep iterating on ways to make it extremely easy to get your friends involved.
Once a user has 5 of their friends active, engagement takes a big leap.
If treehouse lets you email photos to people who don't have the app installed, then it also lets you post photos to any service that accepts uploads by email.
When we conceived Treehouse, we didn't say "let's create something super innovative and blow the world away", we asked "what if you could see a simple stream of your friend's mobile photos". We then decided to make a prototype and test it with a group of < 50 people. The results were astounding. People used it feverishly, and we're seeing the same exact behavior from our new users since the app has been in the store. Our user activity is growing extremely rapidly and engagement is through the roof.
It's not about innovation, it's about taking what is so blatantly obvious and making it possible. It's about addressing what people want. There's no good way to easily share photos that you take with your phone with the people that matter to you in a more intimate context.
Twitter was also a subset of a single Facebook feature.