The irony is that "The other white meat," although catchy enough to have a found a long-term place in popular culture, is no longer a great promotion slogan for pork. The obsession with lower-fat foods has faded with time. Food writers complain that present-day pork doesn't have enough fat. However, even if they choose not to use it at all, the NPB will continue to defend their trademark (never mind whether this case truly infringes).