Mr. Olsen's essay is what we commonly call a rant. Though he doesn't fully reveal in his tirade why he perceives Jason Fried as a dangerous enemy who must be defeated, we can deduce the real reason for his seemingly bottomless anger: oxytocine poisoning.
Oxytocine is the love/hate hormone; it binds a cohort together and simultaneously creates aggression towards outsiders. Oxytocine is responsible for the condition known as The Fanboy Syndrome. Whether by design, or by instinct, each utterance from the lips of Jason Fried and Davie Heinemeier Hansson carries a payload of powerful semiotic messages that alter the target's brain chemistry. Sometimes the target will become a Fanboy, and sometimes the target will feel a threat to a pre-existing Fanboy alliance---then comes the rage.
As members of the tech community, we endure constant oxytocine bombardment by masters of manipulation. With each new version of Android, with every semi-annual dose Steve Jobs charisma, with every shift in the Facebook security policy, in the Ruby vs Python vs Java flame wars, we are exposed to massive, and sometimes fatal, doses of harmful hormones. It's important to remember that we are not animals; we can take defensive measures. When next you feel your Fanboy or your Hateboy urge rising from the depths, do not resist it. Resistance is futile. The path to freedom from oxytocine slavery is to acknowledge it, to embrace, and then, to let it go.
