AOL does a lot of advertising. Yahoo has a ton of eyeballs. Verizon has data. That already is a good match for all three. Yahoo is still close to a top 5 site. Definitely top 10. Yahoo also owns some advertising infrastructure like Brightroll and Flurry. I have experience in Brightroll myself. It's not that rare to run across people spending close to $100K a week on Brightroll.
It wasn't a bad move at all. They were also able to take off a few hundred million from the price because of the hack. Made the deal even better.
Verizon will definitively be the 3rd biggest advertising platform after Google and Facebook. Not a bad place to be when you already make billions in profit from your Verizon Wireless oligopoly.
About Tumblr. Yahoo has already written off at least $700M of its original purchase price. So Tumblr isn't a big factor when buying Yahoo.
Note: In no way do I like what Verizon will be doing. Using their vast amounts of data on users via their internet/phones services and now all the web properties they own for advertising and targeting is awful for privacy and plain old decency. I just mean strictly business-wise, this is likely to be a great deal for Verizon.
If Verizon can execute, it could even be bigger, given that they also have the FCC in pocket, and they have both mobile carrier data and snooped home internet data.
Yeah def they can be a legitimate powerhouse with web properties and ads. It's hard to guess how much revenue and profit Oath will be doing in 5 years. We won't know anything too soon since first Yahoo needs to be fully acquired and some time needed to adjust to Oath being the parent company.
It wasn't a bad move at all. They were also able to take off a few hundred million from the price because of the hack. Made the deal even better.
Verizon will definitively be the 3rd biggest advertising platform after Google and Facebook. Not a bad place to be when you already make billions in profit from your Verizon Wireless oligopoly.
About Tumblr. Yahoo has already written off at least $700M of its original purchase price. So Tumblr isn't a big factor when buying Yahoo.
Note: In no way do I like what Verizon will be doing. Using their vast amounts of data on users via their internet/phones services and now all the web properties they own for advertising and targeting is awful for privacy and plain old decency. I just mean strictly business-wise, this is likely to be a great deal for Verizon.