I love the BP&P series, but this one makes me sad. There isn't much to learn here other than that these guys won the app-store lottery.

There was a bit about doing a rough version of the app first, making a video of it, and emailing tastemakers about it. A couple hundred thousand people interested prior to launch beats the typical App Store "submit and pray to Jobs that youu will find favor" marketing strategy.

Wow, $5000 in sales in one day? I haven't hit that in a single month. Any tips for those us of that don't have any marketing experience? I've tried to get features on blogs and tech sites but haven't had much luck.

You might get featured in tech blogs if you could tell an interesting story about battery bars. I don't know what an interesting story about battery bars would sound like, but fundamentally, interesting stories get coverage.

Battery bars sound sort of dull to me, but then bingo cards sound sort of dull to most people, and you can tell an interesting story about them. Stories like this push a lot of buttons for mommy bloggers: "I was so busy last week but my son's birthday was coming up and he loves [without loss of generality: dinosaurs]. I came up with the brilliant idea to play [dinosaur] bingo but I was too busy to make them by hand, so I made with the Googling, and I found a great website where I could make the cards in no time flat. My son had such a big smile on his face."

Note the absence of anything about technology or me. Those are pretty boring subjects for moms. (By comparison, if I were trying to get coverage from a tech blog -- perhaps because I have an unfulfilled masochistic streak -- I might lead with the techy bits.)

Does the battery bar thing make people the hero at the office? Make their kids love them more? Let people preen to their friends? Inspire someone? These are how you go about telling a story.

$5000 in sales is a lot easier to reach when your app is $25.

Only if you are able to sell 200 units a day at that price (which is unlikely for most apps).

This might be helpful

http://blog.iteleportmobile.com/quality-over-quantity-how-we...

If anyone's interested, we're hiring :)

http://www.iteleportmobile.com/jobs

Just bought it. Sweeeeeet app.

$25 is a lot easier to swallow for a universal app when you have an iPhone and iPad.

Interesting case study in this series. Is iTeleoport just a VNC client?

Basically yes, but it's a really good one. For instance, it supports dual monitors and you can swipe to move between them, you can pinch to zoom, pan around, etc.

I was wondering, and yesterday I plumped for Desktop Connect instead, which is half the price, also an RDP client and also works for my multiple monitor setup, pinch to zoom, pan around.

I really want to see iTeleport to see what the fuss is, but not by paying 'just to see' I don't.

It's the best one - and I've tried them all (afaik).