Their cloud platform is the same thing: trying to not get pushed out by Amazon a... | Hacker News

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		oblio on Aug 23, 2017 \| parent \| context \| favorite \| on: Apple Scales Back Its Ambitions for a Self-Driving... Their cloud platform is the same thing: trying to not get pushed out by Amazon and Microsoft. Google Cloud is about ensuring that those two have competition and can't somehow pull an EEE. Extreme scenario: vast majority of world's online businesses are hosted on AWS and Amazon for whatever reason creates their own AWS ad service and forbids or undercuts Google AdWords for everything hosted on AWS.

thomasjudge on Aug 23, 2017 [–]

"EEE"?

syockit on Aug 23, 2017 | [–]

Embrace, Extend, Extinguish

This is the first time I've seen it shortened to an acronym.

oblio on Aug 23, 2017 | | [–]

I'm pretty sure I'm not the first one to turn it into an acronym: https://en.m.wikipedia.org/wiki/EEE :)

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