> Electric cars stick with the sedan/truck model for the same reason non-electric cars do: it is what people actually want.
Precisely this. Actually, you don't need to take our word for it. Several manufacturers small and large have tried the "tiny electric car" concept in Europe, a continent much more in love with small cars than the US, starting over a decade ago, and none have actually made it a success. E.g. the Reva (G-Wiz in the UK) was in sale from 2001 to 2013 with a total of 4 600 cars sold worldwide.
Compare that e.g. to the sales volumes of the Renault Zoe (60 000 cars sold since 2012) or the Nissan Leaf (250 000 cars sold since 2011).
You make the mistake of thinking Apple cares about market share. Their philosophy has always been to take the largest share of profit [1], with their phone market share hovering around 10% depending on country. Similarly their computer market share hovers around 5%, but it remains highly profitable.
Pair automation with a small, likely stylish car and demand from city-dwellers would be enough if Apple released something compelling.
Precisely this. Actually, you don't need to take our word for it. Several manufacturers small and large have tried the "tiny electric car" concept in Europe, a continent much more in love with small cars than the US, starting over a decade ago, and none have actually made it a success. E.g. the Reva (G-Wiz in the UK) was in sale from 2001 to 2013 with a total of 4 600 cars sold worldwide.
Compare that e.g. to the sales volumes of the Renault Zoe (60 000 cars sold since 2012) or the Nissan Leaf (250 000 cars sold since 2011).