The incentives are perverse when a co op runs this way. An uber for x (or pretty much any company) succeeds when there's a maniacal focus on the customer, sometimes even at the expense of the contractors or employees used to service them.

Coops on the other hand exist to serve themselves, not their customers. That's why small scale communes and cults work better. They enable self sufficiency and owner happiness, which may be mutually exclusive with good customer service.