You're not going to displace Bloomberg - the amount, quality and timeliness of the information they provide is on a completely different level (and a completely different business).
You're going to get wads of cash from people eager to consume their Bloomberg data in a better way.
I can assure you, the majority of people who regularly use the Bloomberg terminal are not eager for any change whatsoever to how they consume the data.
Any change, no matter how much it improves the workflow or UI is met with bitter resistance, because the users do everything from muscle memory, and small changes break that and slow them down.
I think this might be one place where that rule is broken. I started seriously using VR a while ago and I was blown away by some of the little things that make it 1000% better than a standard screen for some applications.
The most poignant example I have comes from gaming, but I think it illustrates the point. In Elite: Dangerous, some of your menus are to the left and right of your avatar. Normally, you'd have to press buttons to focus the camera on these menus; in VR all I have to do is look at where that menu is and it pops right up for me to use.
It actually made the interface _way_ more intuitive, easier to use, and significantly faster because it played on my expectation of the result. If something similar could be designed on top of Bloomberg data, I think you'd see finance people trampling each other to get it.
This would be particularly true if you played into their existing behaviors and motions; they wouldn't have to learn anything, it would "Just Work".
I have no trouble believing you. I'm in the financial industry, although as an IT guy and not a finance one, but I gave back that utter abomination of the Lenovo Carbon X1 second generation because of the atrocious keyboard (touchstrip, ESC relocated, Tilde relocated, "split" Del/Backspace key etc).
Same reason I won't buy the new Macbook pro - they fucked with the ESC key, they instantly stopped existing as a viable product for me.
At no point did I suggest messing with their keyboard - just give them better visualization possibilities.
This reminds me of somewhere around 1998. I was on-site technician for a market-data software company that had was complimentary (live charting) to Bloomberg terminals. That year, we were updating our software from DOS to Windows NT. I spent a LOT more time than I ever imagined I would teaching men two to three times my age how to use a mouse. Many did not enjoy the change and most were quite adamant about saying so colorfully.
Those guys could run circles around me in the DOS version with just a keyboard. Seeing them use it now reminds me of watching someone with a decade+ experience with vim or emacs.
You're going to get wads of cash from people eager to consume their Bloomberg data in a better way.