Disclosure: I'm one of the people listed in the ranking factors report, I've known Rand for many years and I'm an occasional speaker at industry events (I decided to take a couple of years off, am returning 2011).
That said, the SEOmoz guides and resources are awesome, as well as the community in general. Ditto SEObook, and the vast wealth of knowledge in the community at large. I'd say start with SEOmoz, and then if you've got any questions, feel free to ping me an email. I'm not hard to find around the web, and I spend time each week offering advice free of charge to people getting in to the industry. It's my way of paying back those who helped me, many years ago.
That said, the SEOmoz guides and resources are awesome, as well as the community in general. Ditto SEObook, and the vast wealth of knowledge in the community at large. I'd say start with SEOmoz, and then if you've got any questions, feel free to ping me an email. I'm not hard to find around the web, and I spend time each week offering advice free of charge to people getting in to the industry. It's my way of paying back those who helped me, many years ago.