I think you're right. The money quote from the article: "The damage is done on a very large level because nothing is genuine." Various family members have tried to get me to join social networks over the years, starting with Facebook, then Twitter, then Snapchat, Instagram, and I don't what all.

But after watching them use these platforms, it seemed to me that it's all just churn of useless junk. Even Youtube has degraded considerably. Maybe someday someone will figure out how to achieve the apparently conflicting goals of wide adoption, quality content, civil interactions, and monetization.