It scales fairly well, but my target market is all the Excel analytic users who end up emailing around their views (and end up with version issues, data issues, etc.) I have a good deal experience with large enterprise DWs (SAP BW, Cognos, etc.) It's amazing how often people end up extracting the subset of information they need, and then do their work in excel. (Usually because of performance, and IT bottlenecks).

Thanks for the feedback.