Member of the younger demographic here. It happens that many of us adore late 1990s design atrocities.

Not sure I'd use that particular visual language in an enterprise website, but I think the reasoning is valid.

ah then you guys would have loved my home page back in 1998. Pretty sure I used this exact color scheme, although I think I had a really horrible logo in there too.

In fairness, in 1998 the people designing sites were the "younger generation"

Fashion moves reliably in cycles of twenty years. It's entirely expected that 1998's visual styling looks fresh again in 2018, always filtered through an ironic-nostalgic lens of varying density.

> Fashion moves reliably in cycles of twenty years. It's entirely expected that 1998's visual styling looks fresh again in 2018,

But it's 1998s bad amateur design, which didn't look fresh in 1998, either.

To me, the Yellow site doesn't really look like an old website at all because HTML's creative possibilities have changed — typography, layout options, etc.

However it does look like a lot like print design from circa 1994-98. Wide font variants for all copy, strong contrast with primary colors, and so on.

Design is cyclical in about 30 year cycles. Grunge is back in. Everything ugly is beautiful again.

I recently learned Doc Martens boots are fashionable again. Makes me regret throwing my pair away in the 90s. Yes, I'm old. But at least back then they were all made in Great Britain.

Yep; docs, ripped jeans and flannel are all really fashionable right now. Feels like high school.

Jesus, I remembered my Dad saying the same thing in the 90s about his boots from the 60s.