FWIW: "... 60% of peak download traffic on fixed access networks in North America was accounted for by four VOD services: Netflix, YouTube, Amazon Video and Hulu."
That's misleading Netflix has more than 10x the traffic Hulu gets. Hulu's under 3% of peak viewing traffic and relatively small by comparison to the others.
from https://medium.com/netflix-techblog/the-end-of-video-coding-...