1. Mint was viral to a degree. The service itself wasn't, but their blog was. They put a lot of effort into building a community around their blog - posting tips and guides on managing your finances, and so on.
2. I wonder if Wesabe ever tried shifting to be a more power-user service. If what he says is true, it sounds like they could made it into a service that caters to people that really do want to actively manage their finances.
1. Mint was viral to a degree. The service itself wasn't, but their blog was. They put a lot of effort into building a community around their blog - posting tips and guides on managing your finances, and so on.
2. I wonder if Wesabe ever tried shifting to be a more power-user service. If what he says is true, it sounds like they could made it into a service that caters to people that really do want to actively manage their finances.