I'm reminded of the recent "news story" making the rounds, that some researchers found iPhone ownership to be the clearest signal of wealth.
"Signal"
There is a lot of signaling going on, using these product choices. And Apple's at the top of the heap.
It has transitioned from "tech" to "brand".
I've seen people write off William Gibson's more recent work, that takes this on as a central topic for examination and exposition. It may not be as... "awesome" as the universe of Molly and Wintermute. But it's a very good and engaging application of creating writing to this topic. Recommended.
"Signal"
There is a lot of signaling going on, using these product choices. And Apple's at the top of the heap.
It has transitioned from "tech" to "brand".
I've seen people write off William Gibson's more recent work, that takes this on as a central topic for examination and exposition. It may not be as... "awesome" as the universe of Molly and Wintermute. But it's a very good and engaging application of creating writing to this topic. Recommended.