This is probably the reason Jan Koum left Facebook. He knew the betrayal of privacy promised of Whatsapp was completed by Facebook by doing exactly this.

This doesn’t surprise me at all. Facebook has been bothering me for YEARS to enter my mobile number for “account recovery” purposes. My email is fine for that.

Now Facebook is recommending pages and friends to me who I only am connected with on Instagram. Not to mention Facebook notifications are now integrated into IG. I wouldn’t be surprised if these were the final nails that made Kevin Systrom leave.