The "creative" part of that sentence is purely from her (super biased) viewpoint. The idea is letting people pursue /a career of their choosing/ rather than being stuck at a low-paying job with no opportunity to change that. She wants people to choose arts, but many would choose a real-world job that interests them. (Ex. a housekeeper has a passion for political issues and wants to work in the government, but has no time/energy/money to pursue it).