There are plenty of salty business owners, and somewhat understandably. Yelp is far more proactive than, say, Amazon in policing reviews with its automated software. They do sometimes filter legitimate reviews, particularly when a reviewer has few other reviews on the site and is very flattering to the business. They do not want businesses to game the system by bribing customers or recruiting friends and family.
But of course, sometimes this incorrectly flags legitimate positive reviews. And when simultaneous negative reviews don't get filtered, this is understandably frustrating for businesses. And it doesn't take much imagination for a slightly paranoid owner to wonder if Yelp's pushy sales efforts have a nefarious undertone.
But this aggressive quality control is what makes Yelp ratings so much more useful than Amazon ratings. And if businesses can keep attracting positive reviews, especially from established reviewers on the platform, and perhaps more importantly, avoid negative reviews, their ratings will rise. And they will have to fight Yelp's slightly trigger-happy automated review moderation whether or not they give money to a Yelp sales rep.
There are plenty of salty business owners, and somewhat understandably. Yelp is far more proactive than, say, Amazon in policing reviews with its automated software. They do sometimes filter legitimate reviews, particularly when a reviewer has few other reviews on the site and is very flattering to the business. They do not want businesses to game the system by bribing customers or recruiting friends and family.
But of course, sometimes this incorrectly flags legitimate positive reviews. And when simultaneous negative reviews don't get filtered, this is understandably frustrating for businesses. And it doesn't take much imagination for a slightly paranoid owner to wonder if Yelp's pushy sales efforts have a nefarious undertone.
But this aggressive quality control is what makes Yelp ratings so much more useful than Amazon ratings. And if businesses can keep attracting positive reviews, especially from established reviewers on the platform, and perhaps more importantly, avoid negative reviews, their ratings will rise. And they will have to fight Yelp's slightly trigger-happy automated review moderation whether or not they give money to a Yelp sales rep.