I think your advice is great, but I also disagree that the article is meh. I've been blogging for about 10 years, and my blog won a Webby award and a W3 writing award. I don't say that to brag, just to add credibility that other people think my blog is worthwhile.
Anyway, I agree with almost everything the article says, and there are some things in there that are not obvious to people who are just starting out, which I think puts it well above meh.
But, the one thing I disagree with is his first step when writing a blog post: brainstorm titles. I started that way, but I found I almost always changed the title and sometimes even change what the post is all about by the end.
I generally start with an idea instead of a title; then write down what I know about it; then I put those thoughts in an order that I can use to tell a story; then I research to confirm what I think I know is indeed factual. That is where it becomes interesting.
Sometimes I'm completely wrong, and the story becomes that -- the truth is often more interesting than the assumptions. Sometimes I discover things about what I knew that are more interesting than the original idea. Sometimes what I knew is true and I just back it up with facts and the idea alone was interesting enough to begin with. Lastly, sometimes it's complete shit and I shelf it until the time feels right or I find a new approach to the subject.
Anyway, I agree with almost everything the article says, and there are some things in there that are not obvious to people who are just starting out, which I think puts it well above meh.
But, the one thing I disagree with is his first step when writing a blog post: brainstorm titles. I started that way, but I found I almost always changed the title and sometimes even change what the post is all about by the end.
I generally start with an idea instead of a title; then write down what I know about it; then I put those thoughts in an order that I can use to tell a story; then I research to confirm what I think I know is indeed factual. That is where it becomes interesting.
Sometimes I'm completely wrong, and the story becomes that -- the truth is often more interesting than the assumptions. Sometimes I discover things about what I knew that are more interesting than the original idea. Sometimes what I knew is true and I just back it up with facts and the idea alone was interesting enough to begin with. Lastly, sometimes it's complete shit and I shelf it until the time feels right or I find a new approach to the subject.