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From what I can tell the participants for the auctions came from:

>One hundred twenty-two Facebook users on the campus of a Midwestern liberal arts college took part in Study 1

>A third sample was recruited online through Amazon’s Mechanical Turk (MTurk), an “open online marketplace for getting work done by others,” where workers complete Human Intelligence Tasks (HITs) [40].

Thus the study sample populations were college students and people on Amazon Mechanical Turk who do Human Intelligence Tasks. I would guess that the Amazon Mechanical Turk also had a high number of college students. Based on the samples, I think that you can conclude that college students really like Facebook. How that actually translates into the general population is a different story.



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