There’s some marketing theory about brand reinforcement near a purchase creating... | Hacker News

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		bdamm on Jan 16, 2019 \| parent \| context \| favorite \| on: After GDPR, The New York Times cut off ad exchange... There’s some marketing theory about brand reinforcement near a purchase creating a more likely customer later. I’m not a marketer though.

maxxxxx on Jan 16, 2019 [–]

The easiest way to get "brand reinforcement" is to deliver a good product. I will remember them. Right now it seems they want to get "brand reinforcement" through constant nagging which already causes me to dislike the brand.

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