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> But I think it's very important to remember that companies can have moral standards and follow them. Many companies don't sell-out in crucial ways, and throwing one's hands up and condemning them all is punishing the ones that stay true.

I agree, which is why I criticize shallow analysis of a company's motivation based on its skin-deep marketing veneer.

In this case it's not even moral standards - the implication is that WeWork's CEO is neglecting his fiduciary duty to maximize shareholder value by lining his pocket instead.

That's in fact a corruption of capitalism, it's illegal, and he can be sued for that by shareholders.

> I think moral outrage is a very important and effective market force.

I completely agree, which is why it's important to look beyond the marketing.

If a company can breach standards of morality and decency, but get away thanks to some 30 seconds commercial featuring smiling kids, then we will not be effective as a public in enforcing those very real consequences that companies should face for their actions.



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