I don't have any data on my own actually behavior, only my feelings. If I search for "React" on Google and ads for react based services or other software services appear it doesn't bother me. If I'm on stackoverflow or jsfiddle and there are ads for software dev related products and services great! If I'm on Polygon and see ads for games, perfect!
It's when I see targeted ads unrelated to the activity that I feel angry, annoyed, upset. For example I viewed some apartments on an apartment site. Then I went and checked movie reviews on yahoo (japan) and every ad was for that exact apartment I looked at. It's not just creepy it's anger inducing. I'm not interesting in looking at apartments. I'm looking at movies. It's like the sales person from the last store I visited followed me into the movie theater and is badgering me to buy the clothing I looked at
So, I'd basically like to believe there's 3 tiers
1. 100% un-targeted, random ads
2. Content targeted. Video game ads on a video game site. Or BMW ads on an article about BMWs
3. User targeted. Being tracked all over the net to try to divine what I want and showing me ads for that.
It's easy to believe 2 and 3 are better than 1. I want to believe 2 is as good as 3, maybe better since it's not creepy.
I don't have any data on my own actually behavior, only my feelings. If I search for "React" on Google and ads for react based services or other software services appear it doesn't bother me. If I'm on stackoverflow or jsfiddle and there are ads for software dev related products and services great! If I'm on Polygon and see ads for games, perfect!
It's when I see targeted ads unrelated to the activity that I feel angry, annoyed, upset. For example I viewed some apartments on an apartment site. Then I went and checked movie reviews on yahoo (japan) and every ad was for that exact apartment I looked at. It's not just creepy it's anger inducing. I'm not interesting in looking at apartments. I'm looking at movies. It's like the sales person from the last store I visited followed me into the movie theater and is badgering me to buy the clothing I looked at
So, I'd basically like to believe there's 3 tiers
1. 100% un-targeted, random ads
2. Content targeted. Video game ads on a video game site. Or BMW ads on an article about BMWs
3. User targeted. Being tracked all over the net to try to divine what I want and showing me ads for that.
It's easy to believe 2 and 3 are better than 1. I want to believe 2 is as good as 3, maybe better since it's not creepy.