I'd like to see some data which was collected in a quantifiable, carefully controlled and rigorous way. I'm not trying to be snarky or saying it doesn't exist, I'd just like to see some credible data.
I was able to find this study after banging my head against a bunch of paywalled sites trying to charge money for public domain research:
Working on reading through. Seems like it would be difficult to control an experiment like this, since the subjects know they will be seeing advertisements as part of a study and won't really be purchasing these items. I don't know, I'm looking forward to learning more about the experimental procedure. Also they seem to be measuring somewhat vague self-reported impressions about the ad in context of being targeted / untargeted, not the actual sales they produce. Drawing a line between these impressions and real ad performance seems to be mostly a matter of opinion. As I said it seems like a tough thing to quantify, and I'm hoping that people smarter than myself have found credible methods to truly measure it.
I was able to find this study after banging my head against a bunch of paywalled sites trying to charge money for public domain research:
https://beesystrategy.com/wp-content/uploads/2018/12/Chris-S...
Working on reading through. Seems like it would be difficult to control an experiment like this, since the subjects know they will be seeing advertisements as part of a study and won't really be purchasing these items. I don't know, I'm looking forward to learning more about the experimental procedure. Also they seem to be measuring somewhat vague self-reported impressions about the ad in context of being targeted / untargeted, not the actual sales they produce. Drawing a line between these impressions and real ad performance seems to be mostly a matter of opinion. As I said it seems like a tough thing to quantify, and I'm hoping that people smarter than myself have found credible methods to truly measure it.
Do you have anything you'd like to recommend?