It's not just "morals", it is "brand equity." If people believe in your brand, y... | Hacker News

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		PaulHoule on Jan 30, 2019 \| parent \| context \| favorite \| on: Ending our Medium integration It's not just "morals", it is "brand equity." If people believe in your brand, you have something. If they don't believe in your brand, you have nothing.

smt88 on Jan 30, 2019 [–]

Price or features trump brand value most of the time. Just ask Spirit Airlines, Facebook, or Uber.

dalore on Jan 30, 2019 | [–]

I feel like those examples don't explain your point.

Uber is

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