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What if I took your argument, and instead of making it about ads, made it about all human communication? Isn’t all communication intended to influence the thoughts of the listener? I don’t think attempting to influence someone’s behavior to your gain by providing them with information is inherently immoral - we all do it constantly (eg. when messaging a friend to ask them over for a drink, I am manipulating them so I can enjoy their company).

Unlike a lot of communication, advertising is paid, which is certainly relevant. I get it if you’re against commerce as a whole - if you believe that any interaction motivated by money is inherently exploitative, I’m sympathetic.

But if you aren’t willing to go there, advertising is a healthy part of a well-functioning economy. If you’ve invested to develop a good product, one that users would happily pay for, one that has positive value (ie. you can make it for $10, it provides $30 of utility to the user, so you can sell it to the user for $20 and you and the user both gained $10 in utility), what is wrong with paying to inform people about it? Organic word of mouth is slow - if that were the only way we could find out about changes in what is available in the market, much less investment could be profitably made in improved products. Positive investment ROI requires a reliable pathway to tell people that you have something they might want, and advertisement is perfectly suited to fill that role.



A lot of communication is about honest expressions of one's experience, and reflecting others' such experiences, as well as asking for feedback, or asking for another's input.

These modes are all very foreign to advertising.




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