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Giving up 80% for "an idea" is fine.

Giving up 80% for the first customer? That's a big ask.

Someone noteworthy said that 50% of building a business is going from 0 to 1 customer. The other half is going from 1 to many customers.

That being said, this person is assuming a lot of risk that the partner is flaky and doesn't follow through, that financing won't be available, etc etc.

In reality, I suspect they're probably building out a 4-6 week MVP, getting a couple of customers, then selling the business as a "turnkey startup" for ~$50k (of which they get 80%/$40k). Not a bad proposition.



Giving up 80% for the first customer? That's a big ask.

The customer only exists if the idea is turned into an actual product. Until then he's just a person who wishes his problem could be solved.




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