> Google (and to some extent FB, Microsoft and Amazon) is where the danger lies.
Not that it excuses the behaviour of the others of course but Facebook is by far the worst offender in this list. They've been repeatedly and consistently caught misusing the data they collect. At least Google are only using it to sell better targeted advertising (for now).
Don't get into wondering which one is better than others. Any large entity that can vacuum up large amounts of data is a problem. Be it Microsoft, Facebook, Google, Apple, Amazon or whoever. Maybe one does better than the other at the moment but the simple fact that they have data gives them the ability to abuse the day later. Nobody should have that much data.
You can avoid interacting directly with Facebook pretty easily, but how do you stop them from tracking you on third party sites and maintaining a shadow profile for you? They are at least as evil as Google, even if you don’t have an account with them.
For me personaly its hard to avoid FB. All my friends talk via messenger and they invite me to events using FB. I can use DDG, Fastmail and Firefox, but I cant so easily ditch FB
Not that it excuses the behaviour of the others of course but Facebook is by far the worst offender in this list. They've been repeatedly and consistently caught misusing the data they collect. At least Google are only using it to sell better targeted advertising (for now).
Facebook is also the easiest to avoid.