Note that I mean profitable comparing to a developing country tech job, not to Silicon Valley standards. Also most of the profit is if you scale it to multiple spots.
One cup made about $3* unit profit. We sold 75-300 cups a day. $5k to $20k of profit a month to start with, 5 days a week. Rent is about $1k. So let's say $4k-$19k, with it more likely being around $6k/month.
Peak hours were 6-7 AM, 12 noon, 7 PM and it takes an hour to open and close. We can't miss any of these periods, and often have lines too long to manage. But that's a 14 hour shift or two 7-8 hour shifts.
To sell 100-200 cups, the minimum team size is two, because people get sick, go to the bathroom, pick up kids, etc.
If someone wants to do an 8 hour shift, that boils down to an average value of $1500/month. If they can do 14 hour shifts, we could pay them $3000 instead, but we lose some benefits of redundancy. I'd be paying 2x for a 1.8x gain or so.
Scaling the company means more quantity. If I had 5 kiosks, I could negotiate 10% better prices and push the 20% margin to 30%. My $3 profit margin becomes $4.50. I can give raises, but not double salary.
Let's say salary and rent totals $5000/month. At 1 kiosk, we'd take home about $1000 on an average month, lose $1000 on a bad month, take $10000 on a good month. If I paid them 20% more, that makes it $-2k/$0/$9k. There's a huge incentive to pay as little as possible.
If we expand to 5 coffee spots, it becomes more like $1.5k/$4k/$9k per kiosk because of economy of scale. Multiplied it would be $4.5k per month pessimistically, $20k realistically, $45k per month optimistically. Scale to 20 or 200 spots, and it does become hugely profitable.
In the tech world, if you pay 2x, you'll often bag a 3x programmer. Quality scales very well with salary. The output also scales.
With coffee, not so much - we sold great coffee at low wages, the kind that people come in skeptical and end up buying two cups a day, or take a bus from the other faculties just to buy. If we improved quality by a lot more, I doubt they would buy three cups a day instead.
* not actual dollar value, just normalized for simplicity
One cup made about $3* unit profit. We sold 75-300 cups a day. $5k to $20k of profit a month to start with, 5 days a week. Rent is about $1k. So let's say $4k-$19k, with it more likely being around $6k/month.
Peak hours were 6-7 AM, 12 noon, 7 PM and it takes an hour to open and close. We can't miss any of these periods, and often have lines too long to manage. But that's a 14 hour shift or two 7-8 hour shifts.
To sell 100-200 cups, the minimum team size is two, because people get sick, go to the bathroom, pick up kids, etc.
If someone wants to do an 8 hour shift, that boils down to an average value of $1500/month. If they can do 14 hour shifts, we could pay them $3000 instead, but we lose some benefits of redundancy. I'd be paying 2x for a 1.8x gain or so.
Scaling the company means more quantity. If I had 5 kiosks, I could negotiate 10% better prices and push the 20% margin to 30%. My $3 profit margin becomes $4.50. I can give raises, but not double salary.
Let's say salary and rent totals $5000/month. At 1 kiosk, we'd take home about $1000 on an average month, lose $1000 on a bad month, take $10000 on a good month. If I paid them 20% more, that makes it $-2k/$0/$9k. There's a huge incentive to pay as little as possible.
If we expand to 5 coffee spots, it becomes more like $1.5k/$4k/$9k per kiosk because of economy of scale. Multiplied it would be $4.5k per month pessimistically, $20k realistically, $45k per month optimistically. Scale to 20 or 200 spots, and it does become hugely profitable.
In the tech world, if you pay 2x, you'll often bag a 3x programmer. Quality scales very well with salary. The output also scales.
With coffee, not so much - we sold great coffee at low wages, the kind that people come in skeptical and end up buying two cups a day, or take a bus from the other faculties just to buy. If we improved quality by a lot more, I doubt they would buy three cups a day instead.
* not actual dollar value, just normalized for simplicity