They do though. For example love to share memes to each other and with phone it’s as simple as pressing the image for a long time. Video formats do need the same kind of actions to compete with the ease of use of gifs.
They don't though. You're in a bubble of a minority use case.
Video formats don't need to compete with GIFs. That competition is already over. GIF files are too big to be practical at scale. Video won the file size war a long time ago, which is precisely why Twitter "GIFs" are videos.
