Agreed. I think most people are willing to pay for things they value, but in the past many forms of digital content was just too difficult or inconvenient to obtain.
Am I willing to go to a local record store and buy a whole album for $14 every time I find a new song I like? Not really. Am I willing to pay $10/mo for unlimited streaming? Absolutely. Am I willing to make sure I'm home at 9pm sharp on a Thursday to watch a TV show? No. Am I willing to pay $30 to stream the whole season on demand? Definitely.
Am I willing to go to a local record store and buy a whole album for $14 every time I find a new song I like? Not really. Am I willing to pay $10/mo for unlimited streaming? Absolutely. Am I willing to make sure I'm home at 9pm sharp on a Thursday to watch a TV show? No. Am I willing to pay $30 to stream the whole season on demand? Definitely.