> They're running the Amazon / Apple playbook in media.
I'm not sure how this is the Apple playbook, unless you count podcasts (which they've never had an option to charge for) as Apple original audio content, or the upcoming Apple TV+ as a 15 year gap between selling third party video content and providing their own.
I'm not sure how this is the Apple playbook, unless you count podcasts (which they've never had an option to charge for) as Apple original audio content, or the upcoming Apple TV+ as a 15 year gap between selling third party video content and providing their own.